CATS CLASSIC COUGAR CLUB
RATES & RULES
Rates may be waived for Cougar-specific advertisers who support the CATS with reciprocal advertising or discounts for CATS members.
Advertisements must be related to the automotive hobby and deemed of value or interest to the members
Ads may not state of imply CATS endorsement without express, prior authorization
The CATS may reject any advertisement in its sole discretion
50TH ANNIVERSARY EVENT PUBLICATION
(PRICES are the same for COLOR and B/W)
OUTSIDE BACK COVER - $300
INSIDE FRONT COVER - $250
INSIDE BACK COVER - $225
2 PAGE SPREAD - $200
FULL PAGE - $150
2/3 PAGE - $125
1/2 PAGE - $100
1/3 PAGE - $75
1/4 PAGE - $50
1/6 PAGE - $35
BUSINESS CARD - $25
Event publication will be handed out to all registered attendees June 8th-12th, 2017. All ads are in color unless B&W is requested by the advertiser. All print advertisements include complimentary 1 yr. online listing on the CATS Club website.
Questions? Ready to purchase? Click HERE and contact us today!
Or call Scott Zeller, Club Services Director at
847-471-8225 / firstname.lastname@example.org
Publisher takes no responsibility for reproduction if these requirements are not met. Digital ads required
Digital Ad Specifications
Provide PDF files created to PDF/ X-1a:2001 settings. All fonts must
be embedded in PDF.
• For partial or nonbleeding ads, build design document to ad size
• For full-page ads that bleed, build design document to trim size (8 1/4
x 10 7/8" ) and extend the bleed at least 1/8" beyond trim size (include
printers trim and bleed marks when outputting the file)
• No marks should be included in the bleed area
• Text and design elements not meant to bleed should have a safety of 1/4"
from the trim to ensure they are not cut off
• All color must be converted to Process CMYK with spot designation removed
• Transparency layers must be flattened using high resolution
setting or rasterized prior to creation of PDF and file submission
• Image resolution for continuoustone-type images should be 300 dpi
Publisher is not responsible for transparencies that are not properly flattened. Hard copy color proof is required. Publisher accepts no responsibility for reproduction if color proof is not supplied.
We do not accept application files like Adobe InDesign or QuarkXPress. Save files to PDF from these applications to
• Publisher is not responsible for loss of, or damage to, materials.
• Materials are held for one year, and then destroyed, unless publisher isinstructed otherwise in writing.
• If not advised at space closing of a coupon ad, publisher will not guarantee placement.
Send all artwork to: Scott Zeller
Club Services Director
Additional 2% discount applies if payment is received within 10 days of
invoice date. Billing to the advertising agency is based on acceptance by
the advertiser of “dual responsibility” for payment if the agency does not
remit within 90 days. Any advertising agency or third-party booking space
reservations on behalf of a client must be current in their payment status.
CATS reserves the right to contact the client to inform them of the agency’s
delinquent payment status and the potential consequences for both ad
agency and the client. Prepayment is required for all first-time advertisers
and may be required if subsequent invoices are not paid in a timely
manner. Publisher reserves the right to notify client if agency refuses to prepay.
Publisher reserves the right to short rate advertisers if frequency agreement is not fulfilled.
Not accepted after closing date. All cancellations prior to space closing
date must be made in writing and acknowledged by CATS.
Publisher’s Protective Clause
Advertisers and their agencies assume full liability for all content of advertisements printed and responsibility for any claims arising
therefrom against the publisher. The publisher is not liable for errors in Ad Index listings. All advertisements must be clearly identified with a trademark and/or signature of the advertisement. The word “Advertisement” shall be printed prominently on advertisements
that, in the opinion of the publisher, might be confused with editorial pages. Publisher reserves the right to reject any advertisement not considered suitable for publication. CATS reserves the right to cancel any ad contract at any point.